The Elf on the Shelf

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The Lumistella Company, The Elf on the Shelf, Toys & Games, Christa Pitts

The Lumistella Company details fresh slate of partners, including Basic Fun, Flipz and Hershey’s

“As we mark 20 years of storytelling and brand-building, we’re proud to unveil the next evolution of The Lumistella Company at Licensing Expo,” said Christa Pitts, co-CEO of The Lumistella Company.

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