Spin Master

Sam Susz – Senior Director of Games at Spin Master – on how Dumb Ways to Die highlights Spin’s innovative approach to licensed games.

The brand began life as an Australian public safety campaign from Metro Trains and has recently taken off on TikTok.

“Our team has done an amazing job of bringing the magic of Unicorn Academy across all play patterns,” said Max Rangel, Spin Master’s Global President and CEO.

The deal covers both the PlayStation brand and Sony Interactive Entertainment-owned PlayStation titles like The Last of Us and Uncharted – with toys set to land in 2024.

Vida the Vet – which debuts on CBeebies in 2023 – follows a ten-year-old animal doctor who nurtures the charming and silly woodland creatures who live outside her home.

The partnership will kick off with Spin Master’s upcoming toy line for Skydance’s animated musical, Spellbound.

“DC is one of the most iconic brands in the world, and we’re excited to continue our partnership with Spin Master to bring the characters and stories to life through inspired toy collections,” said Warner Bros Consumer Products’ Sam Bushy.