Sophie Bloomfield

“We have lots of ideas and ambition, because the scope of this new adventure is huge!”: In conversation with SBC’s Sophie Bloomfield and tonies’ Rodolfo Amaya.

Creative Director Sophie Bloomfield looks at how archived IP can enjoy new life at retail.

From Crayola Doodle Coasters to a Teenage Mutant Ninja Turtles Sewer Launch… Industry figures share their picks for IP well-suited to rollercoasters.

“Licensing, moi?!”: Industry figures tell us where the iconic swine could shine in consumer products, experiences and beyond…

With festival season upon us, we asked industry figures for their picks of bands and artists that could thrive in the world of consumer products and experiences.

We asked industry figures what they’d like to see more of from the licensing sector – and what they want less of…

Creative consultant Sophie Bloomfield and Aardman’s Licensing Approvals Co-ordinator Ben Townsend on why the brand continues to soar in consumer products.

We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!

Do typical traits of introverts and extraverts make one better suited to working as a creative in the licensing industry? We asked figures across the brand extension space for their thoughts.

Scares in the spotlight… Industry figures give us their picks for untapped horror brands that boast serious licensing clout – and discuss if horror is now a year-round proposition.