Sonic

News
Craft Buddy, Sonic, Gary Wadhwani, Gemma Daniels

Craft Buddy to launch Sonic the Hedgehog lines later this year

“Signing with SEGA for Sonic the Hedgehog is a landmark moment for Craft Buddy and an incredibly exciting step into the gaming category in 2026,” said Gary Wadhwani, Co-Founder of Craft Buddy.

Interview
Takashi Iizuka, Sonic, Sega

Takashi Iizuka – Head of the Sonic Team at SEGA – reflects on the hedgehog’s journey from video game star to pop culture icon

“Sonic’s cool, energetic and irreverent spirit resonates across generations”: In conversation with SEGA’s Takashi Iizuka.

News
Kawaji, Sonic, Richard Woodall

Kawaji launches Sonic the Hedgehog sodas

“We wanted to create a soda range that’s as fun and energetic as the franchise itself,” said Richard Woodall, CEO and Head of Awesome at Kawaji.

News
DC, Justice League, SEGA, Sonic, Art, publishing, Video Games,

DC’s Justice League and Sonic the Hedgehog to unite for crossover comic in 2025

The crossover event will also span categories like apparel, toys and collectibles.

News
Story House Egmont, Sonic, Laura Adnitt, Gemma Daniels, Video Games, Publishing

Story House Egmont readies Sonic the Hedgehog magazine

“The launch of the regular magazine is an exciting milestone for the brand,” said Gemma Daniels, Senior Licensing Manager at SEGA Europe.

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