Roberta Thomson

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Roberta Thomson, Hasbro, Sixth Wall, AI, Chris Cocks

Hasbro launches AI studio Sixth Wall to give partners a framework for bringing its characters into AI experiences

“It opens entirely new surfaces for play and storytelling, from making a store greeting feel magical to transforming a call waiting experience into a moment with a fan’s favourite character,” said Hasbro CEO Chris Cocks.

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