Surge Brands named global licensing agent for Trader Vic’s

“Trader Vic’s is uniquely positioned to capitalise on the continued growth of cocktail culture, home entertaining and escapist lifestyle trends,” said Ari Freedman, Founder & President of Licensing at Surge Brands.

Perpetual Licensing to expand Trader Vic’s into apparel, home décor and more

“Drinks, food, and hospitality has been the focus for 90 years and now we will expand the brand and be the world-wide leader in Tiki-Lifestyle,” said Rhett Rosen, CEO of Trader Vic’s Hospitality Group.

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