PUMA

The mascot for Frosted Flakes – known as Frosties in the UK – is honoured with two sneaker designs in the Suede and Roma styles.

PUMA also revealed that exclusive brand collaborations aimed at a younger audience – like CoComelon – would be at the heart of its expanded partnership with Foot Locker.

The sneakers focus on fan-favourite characters like Pikachu, Charmander, Squirtle and Gengar.

The first drop will include the HARIBO Goldbears-inspired CA Pro and the Happy Cherries-inspired Street Rider trainers.

The only product in the range to have been unveiled so far is the Court Rider ‘Rugrats’ basketball shoe.