Talking Brands: Pokémon, Seinfeld and Minecraft have cookbooks… Which other IP could thrive in this area?

WildBrain CPLG’s Michael Ogunseitan, GOSH Children’s Charity’s Etta Saunders Bingham, Kimm & Miller’s Rob Kimm and The Zeros’ Scott Ham share the brands they feel are a recipe for success in the cookbook sector.

Scatterbrain Studios’ Julia Broughton on bringing her design-led lifestyle brand into cards, cushions and coasters

Julia Broughton discusses her recent partnerships with Moonpig and Kitsch Republic – and where she wants to take Scatterbrain next.

From playing cards to greeting cards: Artist Steve Mort-Hill discusses the development of Carte Blanche’s Tatty Teddy

Steve Mort-Hill – Principal Artist at Carte Blanche – on the design behind the Me to You brand.

Go! Toys and Games, Trevco and USAopoly ready Wimpy Kid launches

The partnerships expand the property into categories like apparel, games and puzzles.

The Brand Radar: RNLI, Finisterre and how licensing supports fundraising

Start Licensing’s Ian Downes looks at how the RNLI is finding fresh sources of fundraising through innovative licensing partnerships across apparel, booze and toys.

Kylie Cosmetics debuts Batman beauty collection

The pressed powder palette includes Batman-inspired shades like Riddle Me This (army green), Comic (vibrant yellow) and The Joker (cream with a pink and gold shimmer).

Martin Powderly talks working hard and greeting cards as the Happy Jackson brand turns 10

Pigment’s Creative Director, Martin Powderly, on what makes Happy Jackson worth writing home about.

Talking Brands: Which brand deserves its own graphic novel or comic book series?

Design_lead_play’s Darren Lee Phillipson, SBC’s Sophie Bloomfield, Vonner Studios’ David Vonner, Aardman’s Danny Heffer, footwear designer Chris Hill and Larkshead Licensing’s Lindsey Chester tell us which characters and brands should get the comic book treatment.

The Brand Radar: HomeLess Made and the importance of products with purpose

Start Licensing’s Ian Downes takes a look at HomeLess Made, a company whose greetings cards, tees and badges showcases artwork from creatives that have experience of homelessness or a mental health condition.

WildBrain CPLG’s Michael Ogunseitan on creativity, innovation and asking “What if?”

Michael Ogunseitan – Creative Services Director at WildBrain CPLG – on disruption, creative constraints and the teacher that set him on the path to design.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.