Peter Rabbit

“The demand for Peter Rabbit apparel has surpassed all expectations this year, with the widest global presence in this category for the brand in Ventures’ history,” said Lindsay Pearl, Head of International Licensing at Penguin Ventures.

Histrionic Productions founder Adam McKenzie Wylie on why the company’s recent immersive experience will have a profound effect on Peter Rabbit fans.

“Inspired by the timeless stories of Beatrix Potter, we have been able to create a space that allows children to play in nature and therefore the freedom to imagine,” said Grow2Know’s Tayshan Hayden-Smith.

“It is a joy to design the Beatrix Potter collection, to tell these beautiful stories through print is a real pleasure,” said Holly Marler, Creative Director of Cath Kidston.

“We expect families will be captivated by both the live performance and the beautiful set pieces as they literally hop into the pages of this classic family tale,” said Adam McKenzie Wylie, founder of Histrionic Productions.

As Peter Rabbit’s 120th anniversary approaches, Thomas Merrington – Creative Director at Penguin Ventures – explains why the character continues to thrive across consumer products and live events.

We caught up with Will Chapman, Creative Director and Co-Founder at Dinoski, to learn more about the origins of the firm, and why licensing was always a key part of the plan.