Hype launches L.O.L Surprise collection of backpacks and lunch bags

“Our latest offering encompasses a curated Back to School edition focusing on iconic all over prints and fabrics,” said Hype’s Chief Operating Officer, Mike Thompson.

Kylie Jenner collaboration “a seminal moment in Bratz history”, says MGA

“Kylie truly embodies everything Bratz has stood for since its inception 22 years ago – from being disruptive and rebellious to energetic and expressive,” said Bratz Creative Director Jasmin Larian.

Candy brands including PEZ, Smarties and Chupa Chups partner with MGA Entertainment for L.O.L. Surprise! Loves Mini Sweets

“This collaboration – the largest we’ve done to date – is the latest example of MGA Entertainment’s innovative and creative approach to providing new and exciting products for our loyal and enthusiastic collector community,” said Isaac Larian, Founder and CEO at MGA Entertainment.

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