Lucas Peon
News
Born Licensing brings Street Fighter and The AA together for new campaign
“Incorporating a popular franchise like Street Fighter into a campaign allows brands to tap into a high level of pre-awareness as there is an existing fanbase who already love the IP,” said David Born, Founder and CEO of Born Licensing.
Popular Articles
Penguin Random House’s Shammah Banerjee discusses the licensed range of Doctor Who books by Target
"This isn't a meme, it's a movement": Invisible Narratives' Adam Goodman and Global Merchandising Services' Lisa Streff on the rise and rise of Skibidi Toilet
Stuff We Loved: What are the industry’s favourite licensed launches of 2025?
Funko readies KPop Demon Hunters Pop! vinyl figures
“Don’t break the model; enhance the idea”: Megan Buettner – Head of Consumer Products at Tetris – on keeping the brand fresh, joyful and relevant
Upcoming Events
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- Date: 19 May 2026
- Location: Mandalay Bay Convention Center, Las Vegas
- Event: Las Vegas Licensing Expo
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- Date: 23 June 2026
- Location: Stamford bridge Stadium, Chelsea, London
- Event: Play Creators Festival
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- Date: 23 June 2026
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Play Creators Awards
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- Date: 24 June 2026
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Play Creators Conference
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- Date: 25 June 2026
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Mojo Pitch
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- Date: 06 October 2026
- Location: Excel London
- Event: Brand Licensing Europe