Licensed Ltd

Interview
Howard Roffman, George Lucas, Star Wars, Paul Bufton, Licensed Ltd

Guardian of the Galaxy: Howard Roffman on George Lucas, Star Wars and the art of protecting a franchise

Licensing Legends is a new series of conversations with people who helped shape the global licensing industry. Licensed Ltd’s Paul Bufton’s kicks off the series by chatting with Howard Roffman, former President of Lucas Licensing.

Opinion
Paul Bufton, Licensed Ltd

By the Fans, For the Fans…

Licensed Ltd’s Paul Bufton looks at how fans creators are paving the way for a new era in licensing.

Opinion
Paul Bufton, Licensing Ltd

Harmony in motion: China and the future of innovation

“China shows what’s possible when ambition and scale align”: Licensed Ltd’s Paul Bufton reflects on an inspirational trip to China.

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