Asembl brings ice cream brand Weis into muesli bars with Bounce Foods

“It is the first time Weis has been outside of the freezer and what better place for these iconic flavours to land than in the muesli bar aisle as part of a partnership with Bounce,” said Asembl MD Justin Watson.

“The product has to be the hero”: Asembl’s Justin Watson on food brand innovation

Asembl MD Justin Watson discusses his licensing education, the Australian market and Violet Crumble cakes.

Australia’s Bulla Dairy Foods debuts Chupa Chups ice-cream

“We believe our two brands fit together like the famous strawberry and cream flavour now brought to life in ice cream form,” said Bulla’s Head of Marketing, Andrew Noisette.

Bubble O’Bill swaps ice cream for chocolate with Chocolatier Australia partnership

In a deal negotiated by Unilever Australia’s brand extension agency Asembl, Chocolatier Australia is launching a Bubble O’Bill milk chocolate Easter Egg.

Chocolatier Australia welcomes collaborations with Pimm’s and Bundaberg Rum

The deals were struck by Australian brand extension agency Assembl.

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