Asembl brings Lactalis and Perfetti Van Melle together for Chupa Chups milkshakes

“What a fun way to shake up the flavoured milk category,” said Asembl MD Justin Watson.

Asembl’s Justin Watson on the ingredients for success with food and drink brand extensions

Asembl MD Justin Watson discusses design, trends and bringing new licensees into licensing.

Asembl brings Chupa Chups into popcorn with Kinrise

“We are excited about the crunchy experience that Kinrise Poppin have created with our iconic Chupa Chups flavours for the first time in the Australian market,” said Perfetti Van Melle Area Licensing Manager, Marta Ballesteros.

Asembl brings Golden Gaytime ice cream into pancakes and cupcakes with Green’s

“Our clever baking team has been working behind the scenes and developed two more ways for Australians to enjoy their much-loved Golden Gaytime flavours,” said Green’s Head of Marketing & Innovation, Peta Allsopp.

Ringers Western debuts Bundaberg Rum apparel collection

“We’re excited to be partnering with Ringers Western, another famous Aussie brand that celebrates the good times,” said Bundaberg Rum Senior Brand Manager, Matthew Miles.

Streets ice cream brands Bubble O’Bill, Banana Paddle Pop and Splice enter footwear space with Volley

“We wanted to pay homage to the original Streets artwork and capture some delicious summer colours that play back to Banana Paddle Pop, Bubble O’Bill and Splice,” said Volley Content and Marketing Manager, Anna Geason.

Asembl brings Chupa Chups into custard with Pauls

“Loved in Australia, the iconic taste of Pauls Custard works perfectly with Chupa Chups’ Strawberry & Cream, one of the most iconic flavours of all time,” said Asembl Managing Director, Justin Watson.

Asembl brings Perfetti Van Melle and Frostbland together for Chupa Chups body mist

“Since its ideation phase, we knew we wanted to get the fragrances smelling reminiscent of the Chupa Chups favourite flavours,” said Frostbland Brand Manager Bruna Baeta.

ToolPRO launches Bundaberg Rum tool cabinet

Available exclusively at Supercheap Auto and orchestrated by Asembl, the Bundaberg Rum tool cabinet boasts a Hickory wood top, 20kg drawer load capacity and a bottle opener on side.

Dusk debuts fragrances based on Streets’ ice cream brands

Bubble O’Bill, Golden Gaytime, Rainbow Paddle Pop and Splice are the focus of a new range of candles, fragrant oils, tealights and melts.

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