Talking Brands: Hachette Partworks has launched a build-your-own Batmobile… What other brands are built for construction kits?

SGLP’s Simon Gresswell, Start Licensing’s Ian Downes and Dinosuit’s Ross Padgett share their thoughts on IP that’s built for success in the construction sector.

As Wild in Art celebrates its 15th anniversary, co-founder Charlie Langhorne tells us why brands should embrace art trails

Wild in Art’s Charlie Langhorne on the key to making brands work as sculptures – and the IP he’d love to collaborate with.

The Brand Radar: Isle of Man Post Office, David Bowie and how music IP thrives in specialist areas

Start Licensing’s Ian Downes looks at how the Isle of Man Post Office’s recent range of David Bowie stamps cements the notion that authenticity is key when it comes to brand extension success.

Apparel of Laughs’ Jude Coram on his Wallace & Gromit t-shirt designs – and concerns around AI art

Jude Coram, owner of Apparel of Laughs, talks us through his new Aardman collection.

The Brand Radar: From The Repair Shop: The Christmas Doll to The BBC Puzzle Book, a look at the creativity of licensed publishing

Inspired by the Booksellers Association’s Christmas Books catalogue, Start Licensing’s Ian Downes puts licensed publishing in the spotlight.

Stuff We Loved 2022: What are the industry’s favourite licensed launches of 2022?

We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!

The Brand Radar: Rampley & Co, The Ashmolean Museum and story-led licensing in the heritage sector

Start Licensing’s Ian Downes looks at how Rampley & Co’s new line of Ashmolean pocket squares highlights the heritage sector’s appetite to tell their stories through trend-led collaborations.

Talking Brands: With Elf gracing the small screen for Asda, which other characters could be a good fit for ad campaigns?

Lightbulb Licensing’s Susan Bolsover, Rainbow Productions’ Simon Foulkes and Caroline High Consultancy’s Caroline High share their picks for characters with the right qualities to front an ad campaign.

The Brand Radar: The Snowman, Winkworth Arboretum and fresh approaches to ‘live licensing’

Start Licensing’s Ian Downes looks at the world of experiential brand extensions, from art trails and charity walks to light shows and concerts.

The Brand Radar: A closer look at how brands help brewers stand out

Start Licensing’s Ian Downes looks at how brewers like Glamorgan Brewing Company, Northern Monk and Hook Norton have embraced brand partnerships as a means of standing out in a competitive sector.

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