Talking Brands: Dumb Ways to Die has plush, games, apparel… What other public safety campaigns could have a life in consumer products?

The Ashmolean Museum’s Carrie Hickman, Start Licensing’s Ian Downes and The Gift Association’s Chris Workman share their picks for campaigns that could have a life in licensing.

WeareBeyond Global’s Louise Webster on communication, connection and collaboration

WeareBeyond Global’s Louise Webster discusses how to raise your profile effectively in a post-pandemic landscape.

Andy White – Creative Director at Wow Me Design – on how constraints fuel creativity

Wow Me Design’s Andy White talks briefs, collaborations and the power of Wow Me’s Brandscape tool.

The Brand Radar: From Luke Skywalker to Land Rover… A deep dive into LEGO’s selective, effective approach to licensing

Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.

Sharp Sharp Creative’s Steve McInerny on brand authenticity, trend predictions and creator collaborations

Steve McInerny – Director at Sharp Sharp Creative ­­­– discusses his process for getting under the skin of brands.

Dot Dash Design’s Paula Rich and Christa Mavroudis on pushing the boundaries of briefs

Dot Dash Design’s Paula Rich and Christa Mavroudis talk research, the heritage sector and bringing fresh angles to established brands.

Tomato Source’s Jon Morse on the two hats you have to wear when designing licensed products

Jon Morse – Senior Designer and Creative Lead at Tomato Source ­– discusses sustainability, fandom and trendspotting.

The Brand Radar: Mr Men & Little Miss, Comic Relief and the thriving world of charity collaborations

Start Licensing’s Ian Downes looks at the ever-tightening relationship between the charity space and the licensing industry.

Cheryl Graham – Licensing Manager at Quorn – on expanding the scope of the meat free brand

Quorn’s Cheryl Graham on sustainability, brand design and recipes!

The Brand Radar: Costa Coffee, Rolo and food brand experiences

Sparked by a Valentine’s Day partnership between Costa and Rolo, Start Licensing’s Ian Downes looks at how food brands reach new consumers.

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