Ian Downes
Buyerology’s Karen Green on how to secure success using the B.U.Y.E.R process
Buyerology’s Karen Green discusses how the role of a retail buyer has evolved in recent years.
The Brand Radar: IFE 2023 highlights potential of licensing in the food and drink sector
Start Licensing’s Ian Downes shares some of his licensing highlights from this year’s IFE show.
Talking Brands: Dumb Ways to Die has plush, games, apparel… What other public safety campaigns could have a life in consumer products?
The Ashmolean Museum’s Carrie Hickman, Start Licensing’s Ian Downes and The Gift Association’s Chris Workman share their picks for campaigns that could have a life in licensing.
WeareBeyond Global’s Louise Webster on communication, connection and collaboration
WeareBeyond Global’s Louise Webster discusses how to raise your profile effectively in a post-pandemic landscape.
Andy White – Creative Director at Wow Me Design – on how constraints fuel creativity
Wow Me Design’s Andy White talks briefs, collaborations and the power of Wow Me’s Brandscape tool.
The Brand Radar: From Luke Skywalker to Land Rover… A deep dive into LEGO’s selective, effective approach to licensing
Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.
Sharp Sharp Creative’s Steve McInerny on brand authenticity, trend predictions and creator collaborations
Steve McInerny – Director at Sharp Sharp Creative – discusses his process for getting under the skin of brands.
Dot Dash Design’s Paula Rich and Christa Mavroudis on pushing the boundaries of briefs
Dot Dash Design’s Paula Rich and Christa Mavroudis talk research, the heritage sector and bringing fresh angles to established brands.
Tomato Source’s Jon Morse on the two hats you have to wear when designing licensed products
Jon Morse – Senior Designer and Creative Lead at Tomato Source – discusses sustainability, fandom and trendspotting.
The Brand Radar: Mr Men & Little Miss, Comic Relief and the thriving world of charity collaborations
Start Licensing’s Ian Downes looks at the ever-tightening relationship between the charity space and the licensing industry.