Ian Downes

Start Licensing’s Ian Downes looks at how gifting licensee Kimm & Miller is breathing new life into the classic BBC sitcom Only Fools and Horses with a creative Father’s Day range.

Start Licensing’s Ian Downes looks at how restaurant brands like Wagamama, Harry Ramsden’s and Yo! Sushi are embracing the retail space with licensed ready meals, sauces and cooking kits.

Start Licensing’s Ian Downes looks at how brands give theme parks a great chance to deliver fresh experiences that are original, individual and creatively lead.

Start Licensing’s Ian Downes looks at how a partnership between Hy Equestrian and art brand Thelwell highlights the benefits of embracing specialist markets.

Start Licensing’s Ian Downes looks at the upcoming launch of Budweiser popcorn from Joe & Seph’s, and how the firm is using brand collaborations to drive innovation in the category.

Start Licensing’s Ian Downes looks at how museums are being more and more proactive when it comes to brand extensions, focusing on a partnership between The Ashmolean Museum and Conway Stewart.

Start Licensing’s Ian Downes looks at the competitive world of children’s magazines, and dives into a new licensed launch: Animal Planet by DC Thomson.

Start Licensing’s Ian Downes looks at how creativity and authenticity fuel innovation around heritage brands, highlighting the National Trust Tile Collection from Sarsen Stone Group.

Start Licensing’s Ian Downes looks at how Royal Mail has cemented the iconic design status of its Machin stamps through a smart partnership with Rug Maker.

Start Licensing’s Ian Downes looks at how toy brands have embraced licensing, highlighting a partnership between Hasbro and Gramercy that fired Nerf into the dog toy space.