Ian Downes

Start Licensing’s Ian Downes looks at the upcoming launch of Budweiser popcorn from Joe & Seph’s, and how the firm is using brand collaborations to drive innovation in the category.

Start Licensing’s Ian Downes looks at how museums are being more and more proactive when it comes to brand extensions, focusing on a partnership between The Ashmolean Museum and Conway Stewart.

Start Licensing’s Ian Downes looks at the competitive world of children’s magazines, and dives into a new licensed launch: Animal Planet by DC Thomson.

Start Licensing’s Ian Downes looks at how creativity and authenticity fuel innovation around heritage brands, highlighting the National Trust Tile Collection from Sarsen Stone Group.

Start Licensing’s Ian Downes looks at how Royal Mail has cemented the iconic design status of its Machin stamps through a smart partnership with Rug Maker.

Start Licensing’s Ian Downes looks at how toy brands have embraced licensing, highlighting a partnership between Hasbro and Gramercy that fired Nerf into the dog toy space.

Start Licensing’s Ian Downes looks at the world of celebrity licensing, shining a spotlight on Nadiya Hussain’s partnership with toy firm Wilton Bradley.

Start Licensing’s Ian Downes looks at how the world of automobiles has embraced licensing, shining a spotlight on Volkswagen’s partnership with fridge manufacturer Gorenje.

Marmite… It’s said that you either love it or hate it. In the first of a new regular column, Start Licensing’s Ian Downes puts the spread in the spotlight, looking at Unilever’s inventive approach to licensing the brand.