The Brand Radar: How exhibitions can power licensing activity

Start Licensing’s Ian Downes looks at how exhibitions like Bob Marley: One Love, Amy: Beyond the Stage and Pissarro: Father of Impressionism have the power to fuel exciting brand extensions.

The Brand Radar: Royal Mail, Aardman and fresh thinking around licensing

Start Licensing’s Ian Downes looks at how Aardman’s recent partnerships with the likes of Royal Mail, P&O and Wild in Art showcase innovation around brand extensions.

The Brand Radar: Everyone seems to be playing Wordle… Does it have licensing potential?

With the online word puzzle Wordle soaring in popularity, Start Licensing’s Ian Downes looks at how Wordle could expand into consumer products and live experiences.

Signature Gifts’ Kevin Spindler on innovation, licensing challenges and the power of personalised products

Start Licensing’s Ian Downes speaks with Kevin Spindler – Group CEO of Signature Gifts – about what he looks for in a brand, the key to good relationships with licensors and the future of personalisation.

The Brand Radar: MAC, Keith Haring and celebrating creativity in cosmetics

Start Licensing’s Ian Downes looks at MAC’s recent collaboration with Keith Haring and how it highlights the creativity of both art licensing and the cosmetics industry’s attitude to working with brands.

Talking Brands: When is a brand ready for licensing? And are there any sleeping giants waiting to be licensed?

Start Licensing’s Ian Downes, Jehane’s Jehane Boden Spiers and Licensing International UK’s Graham Saltmarsh share their insights.

The Brand Radar: Aardman, Electric Gamebox and the evolving world of licensed live experiences

Start Licensing’s Ian Downes looks at the world of licensed live events – from farm trails and immersive experiences to exhibitions and interactive escape rooms.

TOMY’s Natalie Frow on celebrating 100 years of Britains Farm Toys

With activity spanning new product launches, activity trails and even a commemorative medallion, Natalie Frow, European Senior Brand Manager at TOMY, talks us through a very special year for Britains – and looks ahead to what’s next for the brand.

Tomato Source’s Emma Beeson on designing a medallion celebrating 100 years of Britains Farm Toys

Start Licensing’s Ian Downes talks to Tomato Source’s Emma Beeson about the design process behind a limited-edition medallion celebrating 100 years of Britains Farm Toys.

The Brand Radar: Carhatt WIP, 2000 AD and how brands can embrace creative communities

Start Licensing’s Ian Downes looks at how Rebellion worked with different artists to reinterpreted 2000 AD and its characters for a tribute in Carhatt WIP magazine.

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