Montegrappa CEO Giuseppe Aquila on developing the remarkable Frankenstein L.E. pen

Montegrappa CEO Giuseppe Aquila tells us what he looks for in a brand collaboration.

Boyhood’s Jakob Burgsø on crafting wooden collectibles for brands like Angry Birds, Peanuts and Playmobil

“For a character to resonate with us, it should have a timeless quality”: Jakob Burgsø, Founder and Designer at Boyhood, on the craft behind his collectibles.

Illustrator Emma Lawrence on licensing her art into greetings cards, gardening, giftware and more

“It’s easy to get influenced by trends, but developing a distinct style is crucial”: Emma Lawrence discusses bringing her art into new categories.

Gurdeep Bains takes us inside the development of YuMe’s Netflix Gift Box

“It captures the essence and appeal of Netflix”: Gurdeep Bains – Global Creative Director for YuMe Toys – on designing 24 items across seven Netflix brands.

Amazon MGM Studios and WildBrain CPLG detail fresh Wednesday collaborations

“We’re just getting started in unlocking Wednesday’s full merchandising potential,” said Jamie Kampel, Head of Amazon MGM Studios Consumer Products and Interactive Licensing.

Read the Brands Untapped Creative Guide online now

The Brands Untapped Creative Guide profiles 14 different studios and is also available to pick up at BLE from the Brands Untapped booth – E175.

Sophie Bloomfield and Aardman’s Ben Townsend on cracking collaborations for Wallace & Gromit

Creative consultant Sophie Bloomfield and Aardman’s Licensing Approvals Co-ordinator Ben Townsend on why the brand continues to soar in consumer products.

Beanstalk looks to bring Yvonne Ellen London into stationery, home fragrance, nursery and more

“We look forward to developing new partnerships that add charm and intrigue to the lives and homes of consumers around the world,” said Yvonne Fisher, co-founder and designer at Yvonne Ellen London.

Why now is the right time for Esselle Retail Limited to partner with the Royal Horticultural Society

Esselle Retail’s Hannah Pollitt and Carly Laking join the RHS’s Kevin Smith to discuss their partnership.

WildBrain CPLG bolsters Spin Master partnership to include representation for Vida the Vet, Rubik’s and Tech Deck

“Spin Master has deep experience creating award-winning content and engaging stories that resonate with kids and families,” said Meike de Vaere, SVP Partnerships & Business Development, WildBrain CPLG.

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