Homewares
Moorcroft’s Elise Adams on the firm’s design-led collaboration with the RHS
Elise Adams – MD at art pottery firm Moorcroft – tells us what makes the long-established RHS partnership tick.
RHS Licensing Manager Cathy Snow on how trust, balance and creativity help brand extensions bloom
We caught up with Cathy Snow, Licensing Manager at the RHS, to find out more about the firm’s approach to brand extensions.
Pink Key Licensing’s Richard Pink and Nancy Jones on design, creativity and taking food brands into new areas
We caught up with Richard Pink, MD at Pink Key, and Nancy Jones, Pink Key’s Head of Business Development, to talk food brands, the power of archives and their route into licensing.
JCB’s General Manager of Worldwide Licensing, Sam Johnson, on keeping the brand fresh after 20 years
Sam Johnson, General Manager of Worldwide Licensing at JCB, on the advice he’d give his younger self…
Smeg’s John Davies on the firm’s design-led approach to brand collaborations
We spoke with John Davies, Smeg’s UK Head of Marketing, about the firm’s approach to design, partnerships and future opportunities.
Issho46’s Romario Lai on designing the Pantone Lifestyle Gallery – and the power of pop-up stores
To find out more about what went into bringing Pantone to life as a retail experience, we caught up with Issho46 Director Romario Lai.
BLOOM Gin teams with Firebox to launch limited-edition ‘blanquet’
Measuring 6.5 metres by 1.5 metres, the blanquet – a blanket shaped like a banquet table – is big enough for more than twenty people to lounge on.
Sanderson Design Group’s Liz Bonnert, Fleur Neal and Dhamina Mistry on creative collaborations
We caught up with Sanderson’s Licensing Manager Liz Bonnert, Head of Partnerships Fleur Neal and Licensing Assistant Dhamina Mistry to find out more about the firm’s portfolio of brands.
Talking Brands: Mother of God! Should Line of Duty embrace brand extensions?
This month, industry figures are looking at the UK’s most watched drama series of the 21st Century, Line of Duty – and its potential for brand extensions.
A24 launches role-playing game and candle inspired by its upcoming film, The Green Knight
The film tells the story of Sir Gawain, King Arthur’s reckless and headstrong nephew, who embarks on a daring quest to confront the Green Knight.