Sanderson Design Group’s Liz Bonnert, Fleur Neal and Dhamina Mistry on creative collaborations

We caught up with Sanderson’s Licensing Manager Liz Bonnert, Head of Partnerships Fleur Neal and Licensing Assistant Dhamina Mistry to find out more about the firm’s portfolio of brands.

Talking Brands: Mother of God! Should Line of Duty embrace brand extensions?

This month, industry figures are looking at the UK’s most watched drama series of the 21st Century, Line of Duty – and its potential for brand extensions.

A24 launches role-playing game and candle inspired by its upcoming film, The Green Knight

The film tells the story of Sir Gawain, King Arthur’s reckless and headstrong nephew, who embarks on a daring quest to confront the Green Knight.

The Opinionated Designer: McDonald’s serves up brand extensions across footwear, streetwear and celeb meals

Designer and Creative Consultant Emma Horton looks at how the fast-food titan is attacking the licensing space from many different angles.

Brands Untapped @ Toy Fair NY to showcase how toy brands are thriving in sectors like fashion, food and film

A collaboration between Mojo Nation and The Toy Association, the experience-rich space at New York Toy Fair 2022 will boast activations highlighting how toy brands are making waves in other industries.

The Brand Radar: National Trust, Sarsen Stone Group and innovation in heritage licensing

Start Licensing’s Ian Downes looks at how creativity and authenticity fuel innovation around heritage brands, highlighting the National Trust Tile Collection from Sarsen Stone Group.

Harry Potter New York store to boast themed areas, VR experiences and exclusive products

The store has its very own Wand Shop which is host to over 50 wands, including a Golden Snitch Wand created especially for Harry Potter New York.

Natural History Museum’s Maxine Lister on creativity, sustainability and opportunity

We caught up with the Museum’s Head of Licensing – Maxine Lister – to dive into the design process behind some of the firm’s recent collaborations.

BBC Studios Vanessa Hamilton on the near-limitless opportunities to extend the Doctor Who brand

Doctor Who’s Vanessa Hamilton on how she steers the brand through licences of every kind as well as dimensions in time. Kind of…

Hasbro teams with Star Editions to launch online Monopoly store

The new store sells a range of exclusive personalised and non-personalised Monopoly gifts, including cushions, posters and even a Monopoly board café table.

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