Food & Drink
The Opinionated Designer: McDonald’s serves up brand extensions across footwear, streetwear and celeb meals
Designer and Creative Consultant Emma Horton looks at how the fast-food titan is attacking the licensing space from many different angles.
Brands Untapped @ Toy Fair NY to showcase how toy brands are thriving in sectors like fashion, food and film
A collaboration between Mojo Nation and The Toy Association, the experience-rich space at New York Toy Fair 2022 will boast activations highlighting how toy brands are making waves in other industries.
Domino’s details Crash Bandicoot collaboration for its mascot, the Noid
From May 7th, the Noid will also be a mini boss in the mobile game, Crash Bandicoot: On the Run.
The Opinionated Designer: How Starter’s Budweiser collaboration is fuelling the fire of alcohol licensing
In the first of a new regular column, Designer and Creative Consultant Emma Horton looks at how booze brands are making a splash in fashion.
Harry Potter New York store to boast themed areas, VR experiences and exclusive products
The store has its very own Wand Shop which is host to over 50 wands, including a Golden Snitch Wand created especially for Harry Potter New York.
Colin the Caterpillar vs Cuthbert the Caterpillar: Does the case have legs?
Wynne-Jones IP’s Victor Caddy looks at the case of clashing cakes and what it means for the future of both brands.
Doughnut Time moves into fashion with Bite Gear apparel collection
The range was designed and created by the in-house team at Doughnut Time, a brand known for its hand-crafted inventive doughnuts.
Grupo Modelo teams with Francobolli to launch world’s first Corona store
The site at Mexico’s Cancun airport houses two Corona stores as well as two kiosks.
Reebok teams with Hasbro for Candy Land footwear collection
The collection includes a Reebok Kamikaze II boasting colour-blocking inspired by Candy Land’s winding Rainbow Path.
Tony’s Chocolonely moves into beer with BrewDog collaboration
“We’re honoured to be collaborating with one of our all-time favourite companies Tony’s Chocolonely,” said James Watt, BrewDog CEO and Co-Founder.