Merlin Crossingham, Creative Director of Wallace & Gromit, on brands they can work with – and lines they can’t cross

Wallace & Gromit’s Creative Director, Merlin Crossingham, on how he keeps the pair in and out if trouble.

Scottish FA’s Steven Romeo on launching product that’s grounded in quality, authenticity – and not afraid to be Scottish

With the Euros now in full swing, we caught up with Steven to find out more about how activity on the field fuels opportunities off it.

The Brand Radar: Wagamama, Waitrose and how restaurant brands are soaring at retail

Start Licensing’s Ian Downes looks at how restaurant brands like Wagamama, Harry Ramsden’s and Yo! Sushi are embracing the retail space with licensed ready meals, sauces and cooking kits.

Meme becomes reality as Microsoft readies launch of Xbox Mini Fridge

When the Xbox Series X console was unveiled in 2019, some on social media said it resembled a fridge-freezer – now a real Xbox Mini Fridge is on the way.

Barratt, Iceland and The Point.1888: A frozen triumph

Bethan Garton, Commercial Director at The Point.1888, lifts the lid on the development process behind Iceland’s successful line of frozen treats based on classic Barratt sweets brands.

Corona launches eco-friendly pop-up beach bar in Cornwall

Corona’s 100% Natural Bar was created by eco-building expert Molly Windels-Lyte and the team at In-Build using sand, clay, wood and bamboo.

Tony’s Chocolonely re-evaluating BrewDog collaboration following “rotten culture” accusations

‘Treating people with fairness and equality is core to our values at Tony’s,’ read a statement from Tony’s Chocolonely.

Pink Key Licensing’s Richard Pink and Nancy Jones on design, creativity and taking food brands into new areas

We caught up with Richard Pink, MD at Pink Key, and Nancy Jones, Pink Key’s Head of Business Development, to talk food brands, the power of archives and their route into licensing.

Smeg’s John Davies on the firm’s design-led approach to brand collaborations

We spoke with John Davies, Smeg’s UK Head of Marketing, about the firm’s approach to design, partnerships and future opportunities.

Cheers and booze for Harrogate Tipple’s Steve Green as he talks Downton Abbey gin

Harrogate Tipple’s Steve Green on creating upmarket gin for Downton Abbey.

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