Food & Drink
Maurizio Distefano bolsters Baileys’ Italian licensing slate with Mec3
“We are very proud of the results that Baileys is achieving,” said Maurizio Distefano, President of the agency.
Heinz teams with Paramount for The Godfather pasta sauce
The sauce features the ingredients named in the film by Peter Clemenza as he teaches Michael Corleone how to cook the perfect pasta sauce.
Fendi launches Chupa Chups lollipop holder
“Fendi flawlessly captured the essence of the Chupa Chups brand, infusing the collection with delightful playfulness,” said Marta Ballesteros, Global Licensing Manager at Perfetti Van Melle.
LMCA revives Revere Ware
“From its conception, Revere Ware was a brand that punched above its weight – and this revival is going to see a return to excellence that takes the industry by storm,” said Ciarán Coyle, President & CEO of LMCA.
Anya Hindmarch launches vintage Sprite and Fanta pyjamas
The sets are made up of a buttoned, short-sleeved shirt and drawstring-waist shorts, made from 100% natural linen.
C4 Energy debuts Millions energy drinks
“With this collaboration, we aim to redefine the energy drinks market,” said Paul Coppin, C4 Energy’s Marketing Director for Europe.
Kung Fu Tea launches Miraculous bubble tea
“This collaboration embodies our commitment to delivering fun, innovative experiences and delightful flavours to our customers,” said Matthew Poveromo, Marketing Manager at Kung Fu Tea.
Mrs Butterworth’s launches Dunkin’ Glazed Donut pancake syrup
“We wanted to find a way for people to enjoy the flavour of our famous donuts at home on top of any breakfast food they like,” said Brian Gilbert, Vice President of Dunkin Retail Business Development.
Licensing Haüs to helm consumer products push for Heathcliff the Cat and Friends
“We’re excited to put together a stellar platform of licensed partners to tell the Heathcliff story,” said Maria Alcaide, President of Licensing Haüs.
John Davey Studio’s John Davey on crafting guides that inspire, delight and excite
John Davey Studio’s John Davey talks trends, challenges and AI.