Brazilian menswear brand Oficina Reserva launches Peaky Blinders collection

Marks the first official Peaky Blinders clothing line to launch in Brazil.

The Lord of the Rings and Doctor Who to enter the world of Magic: The Gathering in 2023

The launches fall under Magic: The Gathering’s Universes Beyond banner, which has previously introduced the likes of Stranger Things, The Walking Dead and Fortnite into the Magic brand.

Embracer Group to acquire Middle-earth Enterprises, home of The Lord of the Rings and The Hobbit brands

“I am truly excited to have The Lord of the Rings and The Hobbit – one of the world’s most epic fantasy franchises – join the Embracer family, opening up more transmedia opportunities including synergies across our global group,” said Lars Wingefors, Founder and Group CEO at Embracer Group.

Porsche and Pixar debut 911 Sally Special inspired by Cars’ Sally Carrera

“We asked ourselves: if Sally were built today as a road-approved model, what would she look like?” said Jay Ward, Creative Director of Franchise of Pixar Animation Studios.

Warner Bros details Game of Thrones Official Fan Convention

The event will feature panel discussions, cast meet and greets and an evening dance party hosted by DJ Kristian Nairn who played Hodor in the show.

SpongeBob SquarePants’ Mr Krabs stars in Envestnet campaign

The campaign invites financial advisors to dive into Mr. Krabs’ imagined finances through Envestnet’s next-generation Client Portal.

BlueMatter Games’ Rebecca Bleau and Nicholas Cravotta on designing Asmodee’s Squid Game board game

The team at BlueMatter Games talk us through the fast-paced development process behind bringing the smash-hit Netflix show to the tabletop with Asmodee.

Brewdog brings The Lord of the Rings into beer

It marks the latest brand collaboration for BrewDog, following recent launches with Quorn, Candy Kittens and Joe & Seph’s.

The Brand Radar: Exploring the creative thinking behind licensed theme park attractions

Inspired by this year’s Theme Park of the Year finalists, Start Licensing’s Ian Downes looks at how brands are collaborating with park sites to create impactful, authentic attractions.

Erika Bertoni – Head of Creative & Marketing at Sanrio – on Hello Kitty’s licensing versatility

As Hello Kitty looks ahead to its 50th anniversary in 2024, Sanrio’s Erika Bertoni discusses the enduring longevity of the brand.

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