David Zatchij, Digital Director at Park Agencies, discusses the appeal of apparel inspired by The Godfather

What drove the creation of a new range of The Godfather apparel from Park Agencies? David Zatchij tells all!

Kylie Cosmetics debuts Batman beauty collection

The pressed powder palette includes Batman-inspired shades like Riddle Me This (army green), Comic (vibrant yellow) and The Joker (cream with a pink and gold shimmer).

Footwear designer Chris Hill on creating shoes for brands like Tom & Jerry, Alien and Jurassic Park

Chris Hill on why licensed footwear collections need to span the ‘mild to wild’ spectrum when it comes to design.

Board game fans connect with brands at Essen Spiel 2022

Brands Untapped’s Billy Langsworthy looks at how the world of licensed board games was out in full force at last week’s Essen Spiel, the world’s biggest board games fair.

Stern Pinball’s George Gomez takes us inside the design of the firm’s new James Bond machines

Stern Pinball’s Chief Creative Officer, George Gomez, discusses creating pinball machines for some of the world’s biggest brands.

Chris Beck – Licensing Manager at England & Wales Cricket Board – on the brand values of The Hundred

Chris Beck, Licensing Manager at England and Wales Cricket Board, talks us through the currently licensing programme for The Hundred – and how the brand is looking to throw open cricket’s doors to all.

Warner Bros details expansive consumer products slate for Black Adam

The range includes performance wear from Under Armour, toys from Spin Master and drinks from ZOA Energy.

Talking Brands: Which brand deserves its own graphic novel or comic book series?

Design_lead_play’s Darren Lee Phillipson, SBC’s Sophie Bloomfield, Vonner Studios’ David Vonner, Aardman’s Danny Heffer, footwear designer Chris Hill and Larkshead Licensing’s Lindsey Chester tell us which characters and brands should get the comic book treatment.

Chronicle Books bolsters licensed puzzle book range with Marvel Mazes

Puzzlers can accomplish missions and locate key objects in locations spanning Doctor Strange’s Sanctum Sanctorum, the S.H.I.E.L.D. Helicarrier and Wakanda.

Shaun the Sheep, The Gruffalo and the RNLI: Playpress’s Matthew Wright on what makes brands right for Playpress

Playpress founder Matthew Wright on what his family business looks for in a licence

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.