Film & TV

“This is a huge opportunity for us to drive sales direct to the consumer and to offer personalised quality gifts,” said David Sprei, Commercial Director at Penguin Ventures.

“We are absolutely blown away by the support for Elden Ring: The Board Game,” said Mat Hart, Co-Founder and Creative Director at Steamforged Games.

The Grinch Forum Low features a long hair suede upper executed in a Grinch-green colorway, a tongue illustrated with the character’s eyes and jewels on the laces depicting his sidekick Max.

PUMA also revealed that exclusive brand collaborations aimed at a younger audience – like CoComelon – would be at the heart of its expanded partnership with Foot Locker.

Fernanda Abreu – Head of Licensing at Endemol Shine Brasil – discusses launching the first clothing line for Peaky Blinders in Brazil.

The sneakers focus on fan-favourite characters like Pikachu, Charmander, Squirtle and Gengar.

David Born on bringing Buddy the Elf to Asda ads… And seasonal joy to TV viewers everywhere!

The Gears of War video game franchise has sold over 40m copies since debuting in 2006.

Start Licensing’s Ian Downes looks at how a show-specific approach might be the way forward for brands looking to tackle ‘unofficial’ product at MCM Comic Con.

WildBrain CPLG’s Michael Ogunseitan, GOSH Children’s Charity’s Etta Saunders Bingham, Kimm & Miller’s Rob Kimm and The Zeros’ Scott Ham share the brands they feel are a recipe for success in the cookbook sector.