Fashion
Primark readies limited-edition Greggs clothing collection
“Greggs clothing is something our customers have continually asked for, so it’s great that together with Primark we can now make our first official range available across the UK,” said Raymond Reynolds, Business Development Director at Greggs.
Perfetti Van Melle partners with D1 Milano for Chupa Chups watch collection
The range spans three monochromatic shades inspired by popular Chupa Chups flavours.
ARTiSTORY teams with uin for National Gallery footwear collection
ARTiSTORY’s contemporary takes on pieces like Van Gogh’s Sunflowers and Monet’s The Water Lily Pond will appear on uin’s footwear line.
Joe Houlihan reveals what makes a brand perfect for the MobyFox treatment on a smart watch
MobyFox’s Joe Houlihan discusses watch-face apps and statement straps.
“Play the games, drive the cars, taste the sweets”: CAA-GBG’s Ellie Parry on being hands-on with brands
Ellie Parry – Senior Brand and Product Development Manager at CAA-GBG – discusses her approach to design, what fuels her creativity and the four Ps…
Desmond & Dempsey’s Molly Goddard on creating luxury dinosaur pyjamas with the Natural History Museum
Desmond & Dempsey co-founder Molly Goddard tells us what prompted the collaboration – and how the Museum’s focus on sustainability left a lasting impression on the firm.
Walkers enters apparel sector with Poetic Brands
“Walkers is a dream property to work with as it holds a place in the hearts of many,” said Elliott Matthews, Managing Director of Poetic Brands.
Ed Gamble and James Acaster’s Off Menu podcast gets apparel collection with Percival
The Percival range spans sweatshirts and t-shirts embodied with icons like a genie’s lamp, ice cream and pizza slices featuring James and Ed.
Mattel teams with luxury fashion label Balmain for Barbie apparel, accessories and NFTs
“Together, Barbie and Balmain are creating a new chapter in the legacy of the toy and fashion industries,” said Richard Dickson, President and Chief Operating Officer of Mattel.
The Brand Radar: MAC, Keith Haring and celebrating creativity in cosmetics
Start Licensing’s Ian Downes looks at MAC’s recent collaboration with Keith Haring and how it highlights the creativity of both art licensing and the cosmetics industry’s attitude to working with brands.