Fashion

The launch marks the second collaboration between BEL SA and Label Chaussette following a successful Laughing Cow range.

The Scrabble Crown was constructed over 153 hours, with jewels, crystals and gold beading complementing 319 Scrabble tiles.

“Both brands have a rich heritage, long-standing legacy and are loved by customers all around the world – making this the perfect collaboration,” said Peter Widmann, Head of B2B, collaboration & licensing at Swarovski.

“This collection is a compelling and creative way for fans to express their love for our stories and characters,” said Josh Simon, VP of Consumer Products, Netflix.

The ranges feature embroideries that reinterpret the worlds of the brands.

“Aiming to evoke moods and tell a story, our collaboration offers an entirely new way to experience The Met’s collection of 5,000 years of art,” said Mara Dumski, Pura’s Chief Fragrance Experience Officer.

“The endless creativity that goes into game design provided the freedom to have fun with a collection that is an otherworldly take on our usual tailoring,” said Gresham Blake.

“We are thrilled to be part of Warner Bros.’ storied legacy and to bring these commemorative products and experiences to our fans around the world,” said Pam Lifford, President of Warner Bros. Discovery Global Brands and Experiences.

“Under Authentic’s ownership, Boardriders will be uniquely positioned to expand the reach of our iconic brands to millions of consumers,” said Arne Arens, CEO of Boardriders.

“The record number of entries for the B&LLAs 2023 underlines just how much the brand and lifestyle licensing business has grown and matured,” said Ian Hyder, CEO of Max Publishing.