Experiences

“South Korea is the first location for what we plan to be a multi-market approach for Sesame Street educational play centres,” said Jen Ahearn, Vice President of Strategic Partnerships at Sesame Workshop.

Fans of the brand can pose with large colourful Chupa Chups displays across Terminal 3.

ISSHO46 director Romario Lai discusses how traditional craftsmanship, sustainability and a focus on authenticity has fuelled the firm’s latest Pantone collaboration.

The inaugural Brands Untapped 100 publication – a global list of 100 figures that have done exceptional work across the past year – will debut at BLE 2022.

“There have been some seasonal changes over the years, but Mickey Mouse has always been the star of the show … until now!” said Horticulture Manager Sarah Day.

Mar Gili – Design Coordinator at Perfetti Van Melle – talks us through collaborations with artists and designers that have propelled Chupa Chups into areas like fashion, food and even scooters…

“There are so many opportunities to bring the joy of our brands to parents and pre-schoolers across the globe via events and attractions,” said Vargo.

The neighbourhoods will boast ‘distinctively designed spaces, unique amenities and Disney’s brand of world-renowned service’.

Start Licensing’s Ian Downes looks at how exhibitions like Bob Marley: One Love, Amy: Beyond the Stage and Pissarro: Father of Impressionism have the power to fuel exciting brand extensions.

Why Game Bud Talking Tom is the tip of the licensing iceberg for Huge! Play’s Adrian Roche.