Experiences

Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.

As part of the partnership, Asmodee will launch a Thorpe Park Resort edition of Dobble featuring symbols of the theme park’s rides.

“Bing – with his enthusiastic approach to the natural world – is a great way to highlight some of the incredible species we share our planet with,” said Dominic Strange, Commercial Director at Chester Zoo.

“From delicious afternoon teas, hand crafted chocolates and thoughtful in-room amenities, we know that families across the world will be delighted by this beautifully executed collaboration,” said Thomas Merrington, Creative Director at Penguin Ventures.

ARTiSTORY CEO and Founder Yizan He discusses his aim to change the way that art is shared and experienced through licensing.

Anderson Entertainment’s MD, Jamie Anderson, discusses the art of Gerry Anderson brands

Why Liz Peters never says never when looking for licenses at tonies®

Start Licensing’s Ian Downes looks at the ever-tightening relationship between the charity space and the licensing industry.

“We are delighted to offer this distinctive afternoon tea experience inspired by Van Gogh’s Sunflowers and hope to bring a new and different appreciation for this famous art piece through food,” said Robert Strasser, Hotel Manager at Fairmont Singapore.

SBC’s Sophie Bloomfield, Moonbug Entertainment’s Dominic Sander, iLLUMiARTi’s Marisa Morgan and Simon’s Cat’s Emily Osborne discuss the power of licensing to tell a brand’s story.