Lucasfilm and a Star Wars Celebration: tattoo artist Matt Difa on licensing in an unlicensable market

Tattoo artist Matt Difa discusses the complexities of Lucasfilm’s licensing at Star Wars Celebration

Cult Corner: What might fans of The Prisoner look for in newly licensed products?

Fans of The Prisoner aren’t young in age or huge in number… But what might they want to buy?

Nominations now open for Brands Untapped 100: 2023 Edition

The publication, celebrating designers, studios and creative leaders within licensing, launches on October 4th at this year’s Brand Licensing Europe show.

Karen Addison on bringing the art of Norman Thelwell into giftware, colouring books and equestrian products

As an exhibition of his work lands in London’s Cartoon Museum, Karen Addison of Karen Addison Associates discusses opportunities around the Norman Thelwell brand.

Location Based Experiences to take centre stage at Brand Licensing Europe 2023

An LBE Pavilion at this year’s show will house up to eight exhibitors showcasing immersive location based experience content.

ARTiSTORY to handle global licensing push for The British Library

“The Library’s rich and varied collection is for everyone and we are looking forward to sharing it with more people across the world through these creative products and innovative projects,” said Caroline Brown, The British Library’s Head of Commercial Services.

Bletchley Park’s Director of Public Engagement, Rebecca Foy, on the heritage site’s importance – and brand

From breaking codes to making gin –Rebecca Foy the licensing potential of Bletchley Park

Lord Whitney’s Rebekah Whitney and Amy Lord on crafting immersive experiences that spark wonder

Amy Lord and Bek Whitney discuss creating immersive experiences for brands like Netflix’s Stranger Things, Riverdale and Pretty Little Liars.

J Smith Esquire creates Scrabble Crown to mark game’s 75th anniversary

The Scrabble Crown was constructed over 153 hours, with jewels, crystals and gold beading complementing 319 Scrabble tiles.

Pura debuts The Met fragrance collection

“Aiming to evoke moods and tell a story, our collaboration offers an entirely new way to experience The Met’s collection of 5,000 years of art,” said Mara Dumski, Pura’s Chief Fragrance Experience Officer.

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