Beanstalk

“Through our new licensing program, we are excited to use the power of our iconic brand to bring forward even more new and innovative ways for people to be well,” said Dave Jackson, CEO of Jacuzzi Group.

“Our team at the distillery worked hard to ensure hints of cinnamon and nutmeg came through in the flavours, making every sip reminiscent of a perfectly toasted Eggo waffle,” said Greg Eidam, Sugarlands’ Master Distiller.

“We look forward to developing the brand’s world-class programme of replica vehicles in the physical and digital spaces,” said Beanstalk President Allison Ames.

“The strength of the Atari brand and its long list of iconic games creates a real opportunity to create exciting and innovative consumer products for Atari fans,” said Tinderbox’s Dave Tovey.