Aardman

With BLE fast approaching, we picked the brains of regular attendees and exhibitors on how to make the most of the show. Up next is Danny Heffer, Creative Lead at Aardman Animations.

Once the art trail has closed, each of the bespoke Morph sculptures will be auctioned with the aim of raising £500,000 for Whizz-Kidz.

“It’s great to be working with Natural England on this engaging and informative Countryside Code campaign,” said Rachael Peacock, Senior Brand Manager at Aardman.

“As a lifelong fan of the dynamic duo, it was thrilling to be involved with Aardman and to be able to create something to capture the attention and delight of fellow fans,” said Denis Kelly, Managing Director of Urban Pup.

“It’s a delightful day out for children to explore this lovely 240-acre estate,” said estate general manager Adam Streeter.

“We’ve tried different names, tested over 400 challenges and been through more clay samples than you would believe,” said James Vaughan, Head of Game Development at Big Potato Games.

“Our exciting trails will allow families to go on their own sneak adventure and immerse young adventurers in the Robin Robin story and bring it to life amongst nature,” said Rachel Dee, RSPB Visitor Experience and Event manager.

Design_lead_play’s Darren Lee Phillipson, SBC’s Sophie Bloomfield, Vonner Studios’ David Vonner, Aardman’s Danny Heffer, footwear designer Chris Hill and Larkshead Licensing’s Lindsey Chester tell us which characters and brands should get the comic book treatment.

Start Licensing’s Ian Downes looks at how Aardman’s recent partnerships with the likes of Royal Mail, P&O and Wild in Art showcase innovation around brand extensions.

A new category of BLE’s Kelvyn Gardner License This! competition is inviting designers to submit concepts based around Morph. Aardman’s Rob Goodchild tell us more.