Surge Brands signs as global licensing agent for Albanese World’s Best

Surge Brands has been appointed the exclusive global licensing agent for Albanese Confectionery Group’s Albanese World’s Best brand.

The Albanese World’s Best brand, founded just over a decade ago, has grown to become the number five Gummi brand in total dollar sales.

Surge Brands has also signed its first two licensing partners for the brand. Applied Nutrition will create a line of nutritional supplements, energy drinks and workout supplements, while No Cap! Soda Pop is developing a range of ‘better for you’ sodas using Albanese World’s Best gummi flavours.

“We’re excited to join forces with Albanese World’s Best – a brand celebrated for its commitment to quality, innovation, and its loyal fan base,” said Ari Freedman, Vice President of Licensing at Surge Brands.

“Albanese Confectionery Group’s remarkable story and reputation for crafting the world’s best gummies opens the door to limitless licensing possibilities across a wide range of categories. We’re especially excited to kick off this journey with our first two partners, Applied Nutrition and No Cap Soda Pop, as we help bring the magic of Albanese World’s Best beyond the candy aisle and into fresh, fun, and unexpected new spaces.”

Bethany Albanese, Co-President of Albanese Confectionery Group, added: “We’re excited to partner with Surge Brands and bring Albanese World’s Best brand with our signature flavour experience to life in fresh, unexpected ways.

“Our mission has always been to deliver the highest quality flavour experience, and this new licensing program allows us to give fans even more ways to enjoy what makes Albanese World’s Best so special. We’re thrilled to welcome Applied Nutrition and No Cap Soda Pop to the Albanese family as we partner together to expand into exciting new categories.”