Surge Brands named global licensing agent for chocolate syrup brand Bosco

Surge Brands has been appointed the exclusive global licensing agent for American chocolate syrup brand Bosco.

With nearly 100 years of heritage, Bosco is known for its ‘squeezable bottle, rich chocolate flavour and nostalgic appeal’.

Under the new partnership, Surge Brands will lead Bosco’s global licensing strategy, expanding the brand into new product categories like desserts, baking mixes, frostings, frozen treats, refrigerated sweets and ready-to-drink beverages.

“Bosco is a rare brand with both deep emotional resonance and tremendous commercial upside,” said Ari Freedman, Vice President of Licensing at Surge Brands.

“It has nearly a century of trust, instant recognition, and a visual identity that translates beautifully across categories. We see a powerful opportunity to thoughtfully extend Bosco into new aisles around the world while staying true to what consumers love about the brand.”

Josh Sanders, President of Sea Breeze, added: “As Bosco approaches its 100th anniversary, this partnership with Surge Brands represents an exciting new chapter. Surge brings the strategic expertise and creative vision needed to introduce Bosco to new generations of fans and new product categories, while honouring the legacy that has made the brand an American icon.”