Squishmallows Match mobile game to launch next month

East Side Games Group has teamed up with Jazwares and Zaibatsu Interactive on Squishmallows Match, the brand’s first match-3 puzzle mobile game.

Launching on September 2nd, Squishmallows Match gives players the chance to solve thousands of themed puzzle levels, as well as build their squad with fan favourite characters. The game will also feature limited-time drops as well as promo codes and early or exclusive access to real Squishmallows product.

“With Squishmallows Match, we’re introducing fans to a whole new way to collect, play, and connect with the styles they love,” said Jim Wagner, Chief Product Officer of East Side Games Group.

“This game blends the collectible spirit of Squishmallows with satisfying match-3 puzzles – players will find something fun and rewarding every time they log in.”

Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares, added: “By collaborating with East Side Games, Squishmallows levels up the mobile gaming universe through authentic characters and immersive gameplay we know fans will love.

“Squishmallows Match is a completely new gaming experience empowering fans globally to share and connect anytime, anywhere, that’s perfect for on-the-go or at-home play.”

Fans can pre-order or pre-register on the App Store and Google Play. Early adopters will unlock exclusive in-game rewards, plus the chance to collect a never-before-released Squishmallows, both digitally and as a real-life plush, before it’s available anywhere else.