Research reveals 76% of BLE attendees hold European buying power

Recent research by Informa, the organisers of Brand Licensing Europe, has identified more than three quarters (76%) of attendees currently registered for this year’s event have buying power for Europe.

The research also found that almost half (45%) hold the keys to global budgets and 83% have responsibility for UK decision-making. BLE exhibitors can also now filter searches by attendees’ domestic, global and geographic regions buying power in the show’s online Event Planner to more precisely target meeting requests.

“We know from talking to our industry on a daily basis, and also during recent focus groups, that it’s key for our exhibitors to easily identify which attendees have buying power in the regions where they do business – and that information can’t always be determined by a company’s or brand’s location,” said BLE event director Ella Haynes.

“By adding this data to our online Event Planner, BLE exhibitors and visitors can participate in much more meaningful, better targeted meetings. They can also find buyers who operate in regions they are keen to expand in, offering additionally insightful, nuanced conversations.”

Now in its 26th year, BLE 2026 runs October 7th to 9th at Excel London. It’s free to visit – simply register on the website.

Registration is free and open now at www.brandlicensing.eu