Posh Paws partners with All3Media International for The Traitors plush

All3Media International has partnered with Posh Paws and its parent company Whitehouse Leisure on the first plush line deal for The Traitors.

Products from The Traitors plush line set to launch in the UK include a variety of cloaked toys, in addition to owls and peacocks, both of which are seen in the show.

“The Traitors offers such a richly drawn, atmospheric on-screen world, filled with distinct visuals and details,” said Jason Easy, VP Licensing (Sales) at All3Media International.

“As we continue to expand this world beyond the screen, we are always looking for fresh and original ways to bring it to life. Our partnership with Posh Paws does exactly that – bringing the iconic figures from The Traitors into the real world through this unique line of plush toys.”

Lauren Shipman, Group Brand & Marketing Director at Posh Paws, added: “We are delighted to partner with All3Media International to bring The Traitors official plush line of toys and gifts to market next year across the retail and leisure sector.

“The show has a loyal fanbase of all ages and we are really excited to create a range of fun and collectable products for. With the rapid growth of the “Kidult” category, we will be developing a high-quality range of plush to appeal to tweens, teens and adults that focus on the iconic traitor cloaks and symbols from the hit UK version of show. We hope to explore opportunities across European markets, as the show continues to dominate TV screens across the globe.”