Penguin Ventures to helm licensing push for the World of Eric Carle in UK, Ireland and Eire

The Joester Loria Group – the worldwide licensing agency for the World of Eric Carle – has appointed Penguin Ventures as its local sub-agent for the brand in the United Kingdom, Ireland, and Eire.

Penguin Ventures will manage the World of Eric Carle portfolio, including The Very Hungry Caterpillar, with immediate effect.

“We are excited to work with Penguin Ventures to extend the World of Eric Carle licensing, building on the success delivered by Rocket in experiential, consumables, apparel, toys and more,” said Jackie DeMaio, Senior Licensing Director at JLG.

“Penguin Ventures brings terrific experience in managing classic literary properties and will ensure an even closer alignment with Penguin Random House Children’s UK on initiatives including new titles and marketing campaigns. We would like to thank Rocket for 11 years of exceptional brand stewardship and welcome Penguin Ventures to the World of Eric Carle.”

David Sprei, Commercial Director at Penguin Ventures, added: “We’re delighted to be working with JLG on this globally recognised literary brand. Eric Carle’s iconic artwork and stories perfectly complement our portfolio and our team is in an exceptionally strong position to grow the licensing and consumer products programme.

“As part of Penguin Random House Children’s UK, we are also able to drive synergy with publishing imprint Puffin to maximise opportunities. We look forward to developing relationships with new and existing licensees and partners for the World of Eric Carle.”