“The record number of entries for the B&LLAs 2023 underlines just how much the brand and lifestyle licensing business has grown and matured,” said Ian Hyder, CEO of Max Publishing.

“Build-A-Bear is one of the most respected brands in children’s entertainment and we’re delighted that Miraculous fans will be able to create their own super-powered furry friend,” said ZAG Founder and CEO Jeremy Zag.

“This is such an exciting opportunity for us to work with one of the most recognisable gaming brands in the industry,” said Elliott Matthews, Managing Director of Poetic Brands.

The anniversary line-up kicks off with a fresh take on the Campus 80s sneaker.

The limited-edition range includes a 2-in-1 Question Block bath bomb that contains surprise soapy ‘power ups’.

“We assembled a best-in-class team of game makers who poured their hearts into an unforgettable experience we can’t wait to share with fans,” said Greg Thomas, President of Visual Concepts.

“We’re honoured to be partnering with his Estate on this collection and look forward to our continued collaboration,” said Rich Morris, vice president of global commerce for Rock The Bells.

“This collaboration perfectly captures the adventurous spirit which the Moomins are known and loved for,” said Roleff Kråkström, Managing Director of Moomin Characters.

‘A match made in pasta heaven, the vodka is the magic that unlocks the flavours and intensifies the aroma of this rich and creamy tomato, basil and cheese sauce,’ read a statement from Heinz.

The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.