“Our hope is that this brand inspires and delights a new generation,” said Susan Brandt, President and CEO, Dr. Seuss Enterprise

The range includes a canvas rug with raised bumps to mimic a LEGO brick.

Talking Tonies with Georgie Britton – Creative Development Manager at the NHM.

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Will Stewart, Founder and MD of The Point.1888.

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Richard Pink, MD at Pink Key Licensing.

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is David Wilson-Nunn, Creative Director at BBC Studios.

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Russell Binder, President of Striker Entertainment.

“We chose some heartwarming moments from the film, so fans can bring a part of the story home and defy gravity using LEGO bricks,” said Raquel Ojeda Gregorio, LEGO Wicked Design Lead at the LEGO Group.

Each pair is a numbered limited edition, presented in exclusive shimmering red boxes made especially for the celebration.

“I would love to see Mixmups leap off screen as a five senses brand”: Rebecca Atkinson on brand plans for Mixmups.