“A good brief is clear but not overly prescriptive.” In conversation with graphic designer Antonia Fox.

“Whether it’s dancing, crafting or cooking, these series are designed to celebrate the joy and play that Bluey inspires in fans around the world,” said Jasmine Dawson, SVP Digital at BBC Studios.

“This collection brings core science concepts to life through products that children can touch, stretch, bounce and explore,” said Amy Harbour, Head of Licensing and Commercial Partnerships at the Science Museum.

“We’re incredibly excited to bring the world of Stitch to life in a whole new way,” said Thomas Rathbone, Publisher at Story House Egmont.

“Squishmallows have always been about individuality and fun – and this cosmetics collection brings that same spirit into the beauty space,” said Gerhard Runken, EVP, Global Brand and Marketing at Jazwares.

“The timing is great as the fourth and fifth seasons are on the way, popularity continues to grow worldwide, and there are still plenty of opportunities for licensees to pursue,” said Max Arguile, Owner of Reemsborko.

The collection spans a wide range of styles for all ages.

BLE exhibitors can also now filter searches by attendees’ domestic, global and geographic regions buying power in the show’s online Event Planner to more precisely target meeting requests.

“It is a huge honour to see Motojiro’s rendering of the Captain Underpants illustrations into manga,” said creator Dav Pilkey.

Fans were able to play games, pose for photo opportunities and check out a raft of products, including launches from Jazwares, The Noble Collection, Spin Master and many more.