“Our goal is to build a lifestyle licensing program that blends the brand’s nostalgic appeal with fun, high-quality products that surprise and delight fans in new ways,” said Ari Freedman, Vice President of Licensing, Surge Brands.

“The customer demand and excitement we saw with Disney Princess showed us that our formula is working and now we’re taking it global,” said Bath & Body Works CEO Daniel Heaf.

“When the opportunity came to work with an iconic brand like Chunky, we knew this was a no brainer,” said Rachel Keeton, Senior Brand Director at Pabst.

The designs feature characters from the brand’s Baby Collectibles series.

“Bringing the Barbie brand into the Playmobil world builds on values we both share and marks the next step in our partnership with Mattel,” said Playmobil CEO Bahri Kurter.

“I’ve loved the challenge of translating my designs onto something completely new,” said Yvonne Fisher, Founder & Chief Brand Officer at Yvonne Ellen.

“We wanted to collaborate with Barbie to introduce the game to new audiences and champion female voices in the sport,” said Alex Teasdale, RFU Executive Director, Women’s Game.

Sissel Henno – Head of Global Sales, Licensing & Retail at STUDIOCANAL Kids & Family – talks us through a recent partnership that came from a BLE chat… And what she’d like to unearth at this year’s show.

How do the collections at the Imperial War Museums inspire products? William Smith reveals all…

To mark the launch of its first kids’ menu, La La Land will offer Mickey & Friends beverage sleeves and drink stoppers, ‘Be Kind’ tote bags and a Just Play Disney Munchlings toy.