Simon Brew discusses the mind-melting writing process behind his interactive Midsomer Murders novel

Simon talks us through the labyrinthian writing process behind Could You Survive Midsomer? – and we discuss how brands can embrace left-field opportunities.

Neff celebrates 50 years of Monster Cereals with anniversary apparel collection

The collection includes a hoodie, tee and joggers inspired by Count Chocula.

Target readies LEGO lifestyle collection spanning apparel, homewares and pet toys

“As we approach the holiday season, we saw an opportunity to come together to create something truly special for our guests during a time of year when differentiation and value are paramount,” said Jill Sando, Target’s executive vice president and chief merchandising officer.

Kith debuts Curb Your Enthusiasm apparel and accessories

The range spans hoodies, crewnecks and tees depicting key moments from the show, including some of Larry David’s iconic quotes.

BLE 2021 keynote to dive into the brand licensing stories behind Team GB

Gold medallists Tom Daley and Charlotte Worthington will be taking part in the panel session, alongside Team GB’s Tim Ellerton and The Point.1888’s Will Stewart.

Tomato Source’s Emma Beeson on designing a medallion celebrating 100 years of Britains Farm Toys

Start Licensing’s Ian Downes talks to Tomato Source’s Emma Beeson about the design process behind a limited-edition medallion celebrating 100 years of Britains Farm Toys.

Lavazza debuts immersive coffee experience in London

“The UK coffee market is primarily made up of chains, but at Lavazza we are introducing a completely different concept than what’s currently available for the UK coffee lovers and enthusiasts,” said Lavazza UK’s Pietro Mazzà.

Secret Cinema teams with Riot Games for its first video game-inspired live experience

Secret Cinema Presents Arcane takes players inside the upcoming animated Netflix series set in the world of League of Legends.

Transport for London teams with the Black Cultural Archives to launch Black History Tube Map

A poster version of the map will be available to buy via The Black Cultural Archives shop and London Transport Museum’s shop.

Tom Gates Entertainment’s Tessa Moore on how the popular book series became a multi-category brand

Tessa Moore, Head of Marketing at Tom Gates Entertainment, discusses the brand’s journey from publishing to consumer products

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.