The step-free art trail will see up to 70 super-sized sculptures of Morph take over the streets of central London in Summer 2023 to help raise funds for Whizz-Kidz.

The Play Creators Awards celebrates designers and inventors in the toy and game community – with two accolades focused on licensed products.

“We were thrilled to be able to partner with British Airways and create a bespoke Trunki for young flyers and British Airways enthusiasts alike,” said Rob Law, Creator and CEO of Trunki.

Charlotte Rodgers offers insight into Just Play UK’s licensing and future plans

The competition reality show will see 456 real players enter the game in pursuit of a $4.56 million cash prize.

“Our new line of branded merchandise for this American Offshore Legend will represent the level of luxury and sophistication that fans of Cigarette know and love,” said Surge Brands’ Ari Freedman.

Hard Mtn Dew is available in several States across the US, with more being added throughout the year.

“This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” said Lawson Whiting, CEO and President of Brown-Forman Corporation.

The range includes a tin of all butter shortbread rounds designed to emulate a set of golf balls.

Alexandra Salisbury – Senior Category Manager for Toys & Games EMEA & ANZ at Paramount ­– on recent launches, inventor opportunities, and the power of a cuppa.