The collection celebrates the upcoming launch of the Game of Thrones prequel series, House of the Dragon.

The Elton John bear is the latest launch in the Steiff Rocks range celebrating music icons.

The ‘meat-free’ beer is a golden Mexican Vienna Lager with ‘toasty breadcrumb notes balanced by aromas of citrus’.

Casdon’s Head of Research and Development, Alex Reynolds on new toys, licenses and branding

Each piece bears the iconic “tongue” of The Rolling Stones logo, redesigned in AC Milan’s red and black colours.

“New Kids on the Block is one of the most successful pop boy bands of all time with multiple number one hits and legions of fans just as eager to engage with them today as when they first started,” said Lisa Streff, SVP of Global Licensing at Epic Rights.

What’s my target audience? Is my concept protectible? U.S. attorney and creator of the Protect for Success course – Stephanie Pottick – looks at some questions new inventors should ask themselves prior to a pitch.

Start Licensing’s Ian Downes shines a spotlight on the licensing programme around Royal Ascot, which boasts partners including L.K.Bennett, Radley and Charbonnel et Walker.

Tim Willits – Chief Creative Officer at Saber Interactive – discusses the key to developing a great licensed video game.

Cities including Tameside, Calderdale and Wrexham are highlighted as being strong Product Design hubs.