PUMA also revealed that exclusive brand collaborations aimed at a younger audience – like CoComelon – would be at the heart of its expanded partnership with Foot Locker.

Start Licensing’s Ian Downes looks at how brewers like Glamorgan Brewing Company, Northern Monk and Hook Norton have embraced brand partnerships as a means of standing out in a competitive sector.

Fernanda Abreu – Head of Licensing at Endemol Shine Brasil – discusses launching the first clothing line for Peaky Blinders in Brazil.

The Central Perk logo appears across the range, as well as the characters’ names in Maison Labiche’s embroidered style.

The sneakers focus on fan-favourite characters like Pikachu, Charmander, Squirtle and Gengar.

David Born on bringing Buddy the Elf to Asda ads… And seasonal joy to TV viewers everywhere!

The Gears of War video game franchise has sold over 40m copies since debuting in 2006.

“Through our new licensing program, we are excited to use the power of our iconic brand to bring forward even more new and innovative ways for people to be well,” said Dave Jackson, CEO of Jacuzzi Group.

Start Licensing’s Ian Downes looks at how a show-specific approach might be the way forward for brands looking to tackle ‘unofficial’ product at MCM Comic Con.

WildBrain CPLG’s Michael Ogunseitan, GOSH Children’s Charity’s Etta Saunders Bingham, Kimm & Miller’s Rob Kimm and The Zeros’ Scott Ham share the brands they feel are a recipe for success in the cookbook sector.